I think this site has effective design since it uses a limited and appealing color palette, a consistent lineweight, consistent typefaces, and strategic use of 90 degree vs rounded corners. It has interesting and fun scrolling animations while keeping website content readable. Many elements react to the user's scrolling and mouse movement, it feels engaging and responsive. It also breaks the mold of usual website design, making it immedietly stand out.
This site communicates how to design software well by using a mix of normal, readable text and cohesive, well labeled, interesting diagrams. The site takes advantage of being on a screen by animating some of the diagrams in order to better explain their concepts. Text on the site is broken down into small, unintimidating chunks and laid across the page in a dynamic yet readable way. The visual style of the site makes the complicated topic of software development appriochable and intuitive to navigate.
This site take advantage of typical user interaction to both draw them into the site and make it feel responsive and satisfying. The whole site's design motif mirrors Greenland's national flag in a celever way. The top half of the home page is empty white space (like the flag) and while the bottom half plays footage from around Greenland. The video is cut off, prompting the user to scroll further into the site to see the full image. A short ways down, a red circle fills the white screen (again mirroring the flag) and presents a call to action. As you reach the bottom, a smaller call to action remains on screen, alongside an easy and simple way to sign up to recieve news and learn more.